Office building
Courses for companies
Browse all our courses for companies
Build your own course
Head in profile
Courses for individuals
Browse all our courses for individuals
Individual coaching
Browse our online courses for individuals

Writing for marketing

Specialist guides and resources to help you create compelling marketing content on every channel

All writing for marketing insights

A little girl in a pink t-shirt pushes a bell.

How to write an irresistible email CTA [with examples]

A woman in a yellow and white striped shirt sitting at her computer, smiling at the screen.

How to write a human B2B marketing email [with template]

Top view of feet with an arrow and the words 'keep going' written on the floor in front of them.

How to create an effective call to action on LinkedIn

Three businesspeople sitting in chairs looking at their smartphones. Graphics like a WiFi symbol, heart, star, house, and more overlay the photo, indicating the people are using social media on their phones.

How to create social media guidelines [with free template]

A man and a woman planning something with sticky notes in different colours.

How to create an effective and sustainable social media plan [with template]

A woman at a desk pointing at a strategy document. She has her phone in hand and icons like a shopping card, camera, chat bubbles, etc radiate out from the phone.

How to create a no-stress social media strategy

Useful resources

Fill any training course: free guide

Get the template

Easy and effective social media planning

See how we've helped our clients with their marketing content

Accountancy and consultancy

Transforming opinion writing at EY for insights that get press attention

Transforming opinion writing at EY for insights that get press attention
Transforming opinion writing at EY for insights that get press attention
See all case studies

Subscribe

Get expert advice, how-tos and resources for good writing (and great work).

Explore more topics

Bids and proposals

Business writing essentials

Professional email writing

Writing corporate communications