Power up with the active voice

Watch Emphasis CEO Rob Ashton as he transforms a selection of real-life examples from our clients. He shows you how to give your business writing an instant power boost by switching your sentences from the passive voice to the active.

 
*Of course, things are rarely entirely black and white. There are a few times when using the passive voice does make more sense. You can learn about some of those times here.

The definitive guide to transforming the writing of individuals and teams

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Author: Jacob Funnell

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A relentless chaser of evidence and a confirmed sceptic, Jacob is a digital marketer who puts good data at the centre of all his work.

He's also a certified word nerd, driven to understand how language works and how to use it to get real results.