What you can learn from the politicians’ writing mistakes

In case you’ve missed it, there’s an election looming large here in the UK. But did the parties just throw away their opportunity to write manifestos that would win our hearts, minds and votes?

If you’ve been on one of our courses, you’ll know that detailed document analysis plays a key part in all our training. So we thought it would be fun to put the party documents through a similar process. (Never let it be said that we don’t know how to live.)

And the result? Well, it looks like the parties need to radically overhaul their writing styles if they want to connect with voters. Read the full analysis and see how the parties shaped up against each other here.

Image credit: Ballot box used as a donation box by George Parrilla used under CC BY 2.0 / cropped from original

The definitive guide to transforming the writing of individuals and teams

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Author: Catie Holdridge

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Catie joined Emphasis with an English literature and creative writing degree and a keen interest in what makes language work. Having researched, written, commissioned and edited dozens of articles for the Emphasis blog, she now knows more about the intricacies of effective professional writing than she ever thought possible.

She produced and co-wrote our online training programme, The Complete Business Writer, and these days oversees all the Emphasis marketing efforts. And she keeps office repartee at a suitably literary level.