Writing for online audiences
Who is it for?
Any team who need to write digital content, including writing for websites, intranets, social media, blogs or any other online channel.
Non-native English speakers on your team? See if our course is suitable.
What level is it for?
Any level. We tailor the content to meet participants’ needs, communications and backgrounds.
When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.
Course length
Flexible, typically 3–7 hours. Online training can be split into two shorter sessions.
Delegates
We can train from four people up to your entire organisation. Each session has a maximum of ten delegates. (Why only ten?)
Not exactly what you were looking for?
No problem. We can combine elements from any of our courses to fit your needs exactly.
Your course can also be part of a blended programme that will support your team in changing their writing for good.
Cost
The cost will depend on a few different factors. See how our pricing works here.
Let’s talk about your course
Enquire nowIncreasingly, professionals in almost any department may be called on to write online content.
And with more and more digital content being produced globally, it’s more important than ever that your online writing stands out.
This day of targeted training is designed to dramatically improve the return from your investment in online communication channels. With bespoke materials created from real-life examples you provide, it will help delegates understand how to engage your audiences online to keep them coming back for more.
We can also tailor the course to focus on the specific online channels that you are using, such as writing for Facebook, Twitter and LinkedIn.
A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs, while ensuring delegates make rapid, targeted improvements.
We can run this course remotely online or in person at your workplace or choice of venue.
By the end of the training, attendees will be able to:
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understand the different techniques required for writing engaging digital content |
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win their readers’ attention by understanding the psychology of great headlines |
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build a logical structure for all their online content |
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think about their different audiences and adapt their writing style to the online channel they’re using |
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write online content that will keep their audience coming back for more |
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use search engine optimisation (SEO) techniques to get noticed by search engines |
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avoid common grammar traps and proofread digital content for errors. |
Learn all about this course
Get the full in-person course guide (PDF)
Get the full remote-learning course guide (PDF)
We are certified to Cyber Essentials Plus standards. So you can be confident when sharing your documents and delegate details that your information is safe.
We're also FSQS registered. FSQS is a third-party compliance and risk assessment trusted by some of the largest banks, building societies and insurance companies in the world.
