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Andy is a LinkedIn coach specialising in content strategy. He has developed and tested multiple LinkedIn techniques which maximise results for busy professionals looking to get the best results from the LinkedIn ecosystem. Andy created his 'Optima Blue' community in January 2023 to share best practices and provide solopreneurs and business owners with LinkedIn visibility, support and insights. A lawyer by training, his professional experience includes recruitment, HR consulting, career transition coaching and teaching. He has worked with a wide variety of clients in many different industries, globally, over the past two decades.
Writing for marketing