Bid, tender and sales-proposal writing course
Who is it for?
Our bid-writing course is suitable for any team who have to write persuasively to win business.
Non-native English speakers on your team? See if our course is suitable.
→ Need something more strategic? Have a look at our bid consulting services.
What level is it for?
Any level. We tailor the content to the ITTs or RFPs you respond to.
When and where
Date arranged around you. We can train at your site, anywhere in the world, or train your team remotely online.
Course length
Flexible, typically 3–7 hours. Online training can be split into two shorter sessions.
Delegates
We can train from four people up to your entire organisation. Each session has a maximum of ten delegates. (Why only ten?)
Not exactly what you were looking for?
No problem. We can combine elements from any of our courses to fit your needs exactly.
Your course can also be part of a blended programme that will support your team in changing their sales writing for good.
Cost
The cost will depend on a few different factors. See how our pricing works here.
Let’s talk about your course
Enquire nowSuccessful bids, proposals and tenders are your greatest allies in securing new business. But writing winning bids and proposals is a complex skill. This intensive, practical course will give your team a complete understanding of the best practices in bid, proposal and tender writing, ensuring their writing skills aren’t what’s standing in the way of winning your next contract.
We tailor the content using real-life examples of your bids, proposals and tenders (plus the related ITTs and RFPs). So you can be sure that all the materials will be relevant and relatable for your team.
A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets the delegates’ precise writing needs, while ensuring delegates make rapid, targeted improvements.
You can also choose to combine proposal-writing training with consultancy from our experienced bid-strategy experts, who can work with you and your bid team to make sure you have optimised every part of the tender process.
We can run this course remotely online or in person at your workplace or choice of venue.
By the end of the training, attendees will be able to:
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fully answer the questions in a client brief, ITT or RFP |
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engage all readers – from senior executives to compliance teams |
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use win themes and highlight benefits that are meaningful to the client |
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write in plain English and incorporate the right tone of voice for your company |
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avoid misusing ‘boilerplate’ text |
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bring together multiple contributions to make a winning argument |
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learn how to spot embarrassing errors in a bid before it’s sent to the client. |
Learn all about this in-house course
Get the full in-person course guide (PDF)
Get the full remote-learning course guide (PDF)

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