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Posted by: Rob Ashton
02 / 09 / 24
I found myself in a strange situation recently – I was approaching a long Zoom call with genuine excitement. It was a webinar by an expert I’d just started following on social media and I was very keen to hear more of what he had to say. He started well, drawing me in with a […]
30 / 07 / 24
Telling someone they need help with their writing rarely lands well. You may be right. They may even agree with you. But they’ll still probably feel at least a little wounded if you point it out. The trouble is that, deep down, we think writing is something we should be able to just do – […]
23 / 07 / 24
One of the biggest dangers of relying on AI writing bots is perhaps not the most obvious. It’s not that what they produce is inferior to human writing. It’s that the opposite is true. Generative AI apps like ChatGPT or Microsoft Copilot can produce text that is often astonishingly realistic. They can write emails, outline […]
16 / 07 / 24
Most of us don’t like the way we look in photos. We wince slightly when we glance at a picture that includes us. Despite how it might feel, though, this has very little to do with how we actually look. It’s because the face we’re seeing is not the face we see in the mirror […]
04 / 07 / 24
Let’s start out with a quick question. Look at the line on the left in the image below. Which one on the right do you think is most similar: A, B or C? It’s pretty obvious that the answer is C, right? Or so you’d think. Yet three out of every four participants in a […]
27 / 06 / 24
Much of what we write often sails way over our readers’ heads. The problem is that we take our own knowledge for granted and assume that everyone else knows it too. As I explained recently, we all know more than we think. Even if you’re new to a topic yourself, it’s still surprisingly easy to […]
20 / 06 / 24
The headline almost leapt out of my screen. It was June 2020. Every day was bringing another batch of harrowing news stories. Yet this one, on the website of The Mirror, still stood out: ‘Tragic coronavirus death toll rises by lowest number in seven weeks.’ Whoever had written it may never have been near […]
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