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Choose your words wisely
Posted by: Catie Holdridge
25 / 01 / 12
As a new year begins, you can’t help but look back on the one just passed: its gains and losses, its highs and lows, the memorable moments and those best forgotten. So why not do the same for the words and terms that entered our lives – or at least the dictionaries – in 2011?* […]
20 / 01 / 12
Disclaimer: the views expressed in this article are those of the author and not those of the rest of the staff at Emphasis. We like robins here, and none were harmed in the production of this article. Ed.] Christmas is a time for traditions. For many, this involves the holy trinity of tree, turkey and […]
19 / 12 / 11
New research suggests that if you want your writing to be shared online then overusing adjectives is not wise, advisable, judicious, big or clever. [Mental note: should probably edit this.] The findings come from social media scientist Dan Zarrella, who aims – in his book Zarrella’s Hierarchy of Contagiousness – to demystify social media marketing […]
14 / 09 / 11
The language women use in meetings could be holding them back in business, according to new research. The study, an 18-month long examination of the speaking patterns of men and women within seven major companies, was run by applied linguistics lecturer Dr Judith Baxter. The biggest difference Dr Baxter noticed between the sexes was women’s […]
24 / 08 / 11
Email is an integral part of our business lives, but it’s also a liability. Sometimes a simple attempt at being brief and concise can make you come across as curt and unpleasant. It’s far too easy to be overconfident about conveying tone effectively in email, and there’s no shortage of ‘when email attacks’ stories in […]
14 / 04 / 11
When writing anything for a global audience, it’s best to leave idioms out of it. Idioms are groups of words whose meaning is usually metaphorical and cannot necessarily be deduced from looking at each component word. Unsurprisingly, this can make them problematic for anyone who may be attempting to translate word by word. What might […]
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