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Choose your words wisely
Posted by: Catie Holdridge
27 / 07 / 10
Today, it’s exactly two years until the opening ceremony of the Olympics and the moment the eyes of the world turn towards London. However, advertisers not officially associated with the Games will have to duck and dive to be able to cash in on this attention without alerting the Olympic word police. That’s because a […]
21 / 07 / 10
On misusing or fumbling a word, is it better to hold your hands up to it or to compare yourself to the world’s greatest playwright? For Sarah Palin, apparently, the answer was easy. Her use of the entirely made up ‘refudiate’ was no error; indeed, inventing it was akin to something Shakespeare himself would have […]
23 / 04 / 10
The words ‘obese’ and ‘obesity’ may soon be off-limits at Liverpool City Council. The idea is to avoid causing offence, but will they just end up diluting the message? The proposal, if it goes ahead, would see these words replaced by the term ‘unhealthy weight’ in any literature aimed at children. The idea came from […]
Posted by: Rob Ashton
05 / 02 / 10
People power counts for a lot in writing. ‘One in a hundred people’ is likely to produce a much bigger reaction from readers of your reports than ‘one per cent’, even though they obviously mean the same thing. Before you dismiss this as another example of general ignorance, you should know that experts are not […]
19 / 11 / 09
We’ve all done it: accidentally substituted a similar-sounding but actually entirely different word for the one we meant to write. And while no-one wants to be the person who does it (it could seriously undermine your credibility), for humour’s sake, we’re probably all secretly glad it happens occasionally. Take one of the features of a […]
Posted by: em-admin
15 / 06 / 09
Which came first: the newspapers or the news? This seemingly silly question – while not quite as mystifying as the whole egg-versus-chicken debate – proves relevant when it comes to the big e-word: economy. The press may have helped write us into a recession: now can they help to ease us out? Emphasis is going […]
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