A winning pitch

A guest blog on the Law Society Gazette’s website says that writing pitches is not something that lawyers can afford to skate over.

The article, Pitch writing: because it’s worth it, was contributed by Rob Ashton, Emphasis’ chief executive. In it, he looks at why – far from being a waste of otherwise billable hours – a carefully put together and tailored pitch is actually a sound investment in your firm.

Much like death and taxes, for lawyers, pitch-writing is an inevitable part of life. And in today’s financial climate more than ever, the pitch can make or break a deal. It can do the same for your firm’s reputation. Find out exactly why by reading the blog in full.

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Author: Catie Holdridge

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Catie joined Emphasis with an English literature and creative writing degree and a keen interest in what makes language work. Having researched, written, commissioned and edited dozens of articles for the Emphasis blog, she now knows more about the intricacies of effective professional writing than she ever thought possible.

She produced and co-wrote our online training programme, The Complete Business Writer, and these days oversees all the Emphasis marketing efforts. And she keeps office repartee at a suitably literary level.